Coffee Shop Branding

Amber is a coffee shop situated in Bushwick, Brooklyn, NY. The shop is a family run business that prides itself on building relationships with customers and being a community hub since 1987, with a tagline of ‘Honest Coffee House. They wanted an eye-catching, authentic and bold design to appeal to young clientele and also their loyal customers. Alongside new branding, Amber requested a coffee label design, a menu and loyalty card design. The result is a vibrant and bold hand-drawn logo that sits well in a New York neighbourhood, that looks fresh and new but also keeps its timeless character.