Zoe approached me regarding her successful podcast about sustainable sewing. While the original branding had served her well, it no longer felt quite right for her audience. Rather than a full rebrand, we chose to evolve the existing identity, keeping the logo layout and typography intact to maintain familiarity.

I introduced a bold yet minimal colour palette to help the visuals stand out. The orange was carried over from the original logo to retain brand recognition, while the blue—drawn from Zoe’s photography—adds a fresh, cohesive touch.

Alongside the branding updates, I created new podcast artwork featuring a hand-drawn spool icon, which also appears on Zoe’s Patreon banner. This small detail adds a personal, crafted feel that speaks to the heart of the podcast’s message.